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06/02/2014

I Built a Website Now What...

So now that you have built your very first website - and it didn't require more than 30 days to see some traffic coming your way - what are you going to do.

First, as said in the last chapter, you can start again and build a website around a niche you already worked and that would compliment the first one. You can also choose an entirely different niche. However, and because you're building your reputation online, I'd suggest to keep your sites in related niches.

The 30 steps listed in previous posts work the best best when you build micro-niche sites. These are generally built around 1 type of products - "micro-niche" - example : "best chewing toys for dogs". They work also for wider niches (dogs, cats, celebrations, electronics) but as explained earlier, the broader the niche, the harder is the competition. So if you're keen on anything related dog, then continue writing about narrower dog related niches. 

A good way to drive traffic to the products (whether yours or affiliate products) is by writing articles and building organic traffic (traffic that goes naturally to your site).

Another way to make your site visible to the world is by building a Facebook page that your potential future customers can like and regularly get information from. Once the page is created, add a Facebook Like button on your site and see the number of "likes" grow.

The third way to have your site visited is by using Adwords, Facebook or Twitter advertisements. 

Given the competition between webmasters who wish to rank on Google, Adwords might be expensive and if you're new to this kind of business, then you won't want to spend too much money on advertising your site or your products.

For such a purpose I'd suggest to take an eye on the Facebook and Twitter fees. They are cheaper. But the advantage that you can get from buying Facebook ads is that you can target your audience and not have your chewing toys for dogs advertisement displayed in front of people who don't like dogs.

Also depending on your audience, you will want to set up hours for the ads to be displayed, the average age of your audience and the country you want the adverts to be seen. You can also opt for 24/24 impressions, it's up to you.

However you may not want your links to be clicked on by people who couldn't access the products you wish to sell. Another option to turn on or off is that whether you wish people on mobile to see the ads or not. 

The secret to a successful campaign is testing, testing and even more testing.

This might sound tedious - and sometimes it really is, especially if you're not an expert in this field - but in the end you'll be rewarded for the hard work.





Posted by Holly Day

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