Halloween Stats on Squidoo Are Actually Frightful!

Boo! Not Halloween yet but Squidoo stats look like a good old frightful Halloween movie !

Hello September ! I woke up this morning thinking about the new month. This month is going to be decisive in terms of the Halloween lenses I'm going to keep active on Squidoo and those I'll delete.

First task: checking my stats. They're quite depressing. Especially Halloween stats. Come on! Halloween's in two months only and stats are looking like January stats. 

Scary Halloween Homemade Decorations is my best performing lens right now. Last year, its August stats were 4.3 times higher than 2013 stats. How on Earth had this lens reached tier 1 with such a low amount of traffic? That is beyond my understanding ; unless Squidoo stats are even worse than I think. Given the figures I seriously doubt that each of the top 2,000 lenses on Squidoo drive 4 or 5 figure traffic stats!

Second best performing lens: Grease Halloween Costumes. This one hasn't reached tier 1 yet - and might never reach it, though. Still it's ranked near tier 1 while not getting more than 500 visits for the whole month of August! It's got 1/3 of last year traffic only. Another quite depressing stat.

In general, my Halloween lenses are between 1/3rd and 1/10th of their usual traffic numbers for August.

Cherries on the pie are two figures traffic numbers. Long established high traffic driving lenses are now lost in nowhere or near some kind of no-man's land stats. They hardly got 2 figure traffic for the whole month of August while last year they reached the 4 figures without any kind of promotional effort. Though last year's stats were lower than those of 2011 - which didn't profit from any promotion either.

It hurts and is quite painful to see my Halloween Homemade Costumes for Kids getting only 53 visits in August - 1/5th up to 1/10th of their usual stats at this time of the year.

Then there are the more or less new lenses, created back in 2011 as I didn't make lots of Halloween lenses last year since I wasn't home and didn't have a computer on hand at this time period. These were very niche lenses, they used to have their fair share of traffic, although quite new and focused. This year, they've hardly got 30-60 hits for the month.

As said earlier, September will be decisive in terms of traffic and trust for Squidoo. Oh there will always be those that think positive and see flowers when old timers like me who know the actual Squidoo figures and their own account figures for the previous years will see the final coffin silhouette.

In any way, if by the 15th I don't see an improvement or one sale coming each of my Halloween lenses' way, I'll certainly delete and move those that don't get the traffic they used to generate. Low traffic for low traffic, I'd rather see them adding a few full commission figures to my personal affiliate accounts than sharing them by 50% with Squidoo.

Meanwhile I already deleted 5 recipe lenses that I plan to post on my related blog. I just need a few more hours in a day to move all the removed content from Squidoo to a new home. 

Posted by Squidoo lensmaster Prosperity66