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26/01/2014

How to Build a Website - Day 26 - Build a Subscribers List

Day 26 Build your Subscribers List

This one is a great alternative for traffic generation and affiliate sales


Depending on the competition in the niche you chose, a few or many people are coming to your site now. This is the time you will make a decision on having them to come back over and over again. 


For such a purpose, you are going to build a subscribers list. 

A subscribers list is a list of people that you can mail to. It is not really hard to build such a list. Here are a few step to take for doing so.

1. People love nothing as much as getting gifts. Therefore, think about a little something that you can give away in order to collect email addresses. It can be a short report related to your niche, it can be a collection of images if your niche is more visual, it can be a coupon that you collected online and for which you have giveaway rights, etc.

Once you have set up your gift, go find an autoresponder service. There are many different out there. From Aweber to GetResponse and more. Most of them require a fee to be paid for the use of their service. However, there is a free one that has a good online reputation and it is List Wire. This service is entirely free and it's probably better for a start. However, since it might be tedious to move an existing list to another autoresponder, you may prefer going with provides like the others I spoke about.

Once you joined the autoresponder service you like the most, create your "squeeze" page. For this, create a page that you can name "free gift" and let your visitors know that they can get their hands on this extremely interesting report or on a collection of free graphics or even on some coupons provided that they fill the form with their name and other information. 

Then copy and paste the code provided by your autoresponder provider, save the page and upload on your site. Because the Web is more visual than ever, it is recommended to use a big picture of the gift - a big ebook cover, a big collage with tiny graphics or a drawing of a coupon. Next, reduce this big picture and save it with its new size and add it to the navigation bar of each page of your website along with a short note letting your readership know about this gift. 

Then create a newsletter or keep your subscribers addresses for future emails related to new articles uploaded to the site or products that are available for sale and that would allow you to earn an affiliate commission.

As a matter of fact, although some Internet marketers pretend that a subscribers list is meant to be sent sales emails, personally I rather like sending emails letting them know that I added an article or a blog post... They will then come to the site and if they are in a buying mood, they will do so from the site. 

See you tomorrow for a day 27...


Posted by Holly Day

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