Day 27 Keyword Research
Today we are doing a little bit of SEO
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| WordTracker is a good keyword research tool! |
Phew! We worked a lot these past 26 days... And we are not finished!
Although keywords aren't as important as before - search engines try to make us believe that their robots are clever enough to be able to find out what you talk about without using the word that relates to your topic of choice - it is important to let your READERS know what you talk about!
Indeed, it is not because robots and algorithms are intelligents and can guess out of nothing what you talk about that humans can do so.
Since Google has stopped its old fashioned but sooooooooooo easy to use keyword tool, I rely on WordTracker.com when I look for keywords. It's a free tool that allows me to find out enough information about what I write about for not having to pay for such a service.
So for example, if you have a website that is dedicated to dogs, you are going to search for dog related keywords. Let's keep things simple for now and let's say that you typed "dog" in WordTracker. What happened?
1. The software returned a list of related terms but most are generic terms - you are not ready to compete against those existing marketers...
2. The software offers to continue your research and offers the same batch of terms - they just include more information. Continue the search...
3. WordTracker provides you with a even more interesting analysis. Now you can start thinking... But this is where WordTracker starts to be a paying tool.
The results you've got till now are good, though. You can use each of those that have the best result to make a search on how they'd perform --> as you can see in the picture, "small dog breeds" does perform well and has low competition, "dog photography" as well.
After analyzing the results, make a decision on the keyword you're going to use for your next articles.
Posted by Holly Day
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