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15/03/2014

eBook Publishing - Find your Niche Market

When starting an ebook (or Kindle book) business, the very first thing you want to do is choosing your niche. When selecting a niche to exploit, also ensure that there is room for several different ebooks that you'll deliver to your audience. Don't exploit a too small niche for which you'll struggle finding materials. 

Are there any wide and profitable niches?


Heart sausages for lovely breakfast
© Elena Moiseeva @ Dreamstime.com
There are niches that are bigger than others. The food niche is quite wide and provides you with a very large audience for different categories. 

For example, recipes books are probably the most popular books in the world. Everyone needs recipe ideas to prepare family meals, to feed guests on special days and celebrations, serve appetizers and finger food at holiday parties, and more. This craze for recipes has also taken the Web by the storm and recipe books are one of the hottest topics on the Internet.

The reason behind this is that everyone needs inspiration to prepare meals and desserts as we're supposed to eat three times each and every day of our life and we might quickly run out of ideas to prepare meals. So, as a stay at home mom, you might be interested in sharing your personal or traditional family recipes with the world and, by the way, make some money out of them.

The ways people search for recipes on the Internet are all different and more often than not, depend on the individual's personality, cooking skills and tastes. Some may search for recipes because they want to try something different from their daily routine, some may search for recipes because they don't know what to do with the left overs they have in the fridge, others may search for recipes because they need to add a side dish to their dinner.

In reality there's wide range for reasons to look for recipe ideas on the Internet, and people might be looking for recipes to prepare for:
  • Breakfast,
  • Quick and easy lunch,
  • Traditional holiday meals,
  • International meals,
  • Barbecue parties with friends,
  • Birthday cakes and cupcakes for children, adolescents or grownups,
  • Decorating cakes, cupcakes, cookies,...
  • Bread making,
  • The thousand ways to cook chicken,
  • How to make French toasts without any of the required ingredients,
  • And many more.

If you keep the different people living on Earth and the different types of meals prepared in the world, you'll soon get a wide range of recipes to base your new recipe ebook business on. And that source of recipes is almost endless.


Another very profitable niche that you can think of is the craft one. Everybody looks for crafts no matter the season.

Crafts are an excellent way to have fun while creating something useful. In addition, these can be made whether by kids, teens or adults, depending on the level of difficulty of the object to create.

This niche includes many different categories that you can take advantage of:

  • Sewing,
  • Crochetting,
  • Knitting,
  • Quilting,
  • Embroidering,
  • Jewelry,
  • Greeting cards,
  • Holiday ornaments,
  • Scrapbooking,
  • Drawing,
  • Decorating,
  • And more.

How can crafts be profitable in terms of ebook sales?


People will always be looking for holiday ornaments to make themselves as although they enjoy buying such items from stores, they also love having some made by hand displayed in their decor.

There are many other reasons for them to search for craft related how to tutorials, for instance, they want to keep the kids occupied during their time off of school. They might also just love doing things themselves.

I only listed the most popular niches I know out there, however there are many others that can be exploited. As long as there is an audience for your ebooks (or Kindle books), you're on the right track.

See you on Saturday for another installment of this short course on how to start publishing and making money selling ebooks (or Kindle books). 



Posted by Holly Day

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