Pause for a second and think: who is going to buy your ebooks (or Kindle books)?
Find your target market
If you have made a decision on selling ebooks - therefore books that can be downloaded from the Internet - you will want to own a website. And because you are becoming a website owner, you want to generate traffic to your new webpages. When it comes to driving traffic to your website you have to keep some things in mind.
The first thing you will want to do is to have visitors stuck like glue on your website and not leave it because of any kind of frustration. Therefore, if you want to reach your aim; which is to sell ebooks (or Kindle books), you have to know who you are targeting with your tutorials/recipes. The sites must be addressed to a specific audience.
Potential recipe market
Here is a list of potential target markets that would look for and buy food recipe ebooks on the World Wide Web:
- Single, married, working or stay at home mommies or dads,
- Grand parents who keep their grand children at home,
- Retired people who enjoy trying new recipes,
- Cook amateurs,
- Students looking for quick and easy recipes,
- Families who are on a thight budget,
- Event planners who are looking for recipes to serve at parties or special events,
- And many more...
As a quick example, look at students who are studying and working. They don't have time and money to spend in cooking and will most likely look for recipes that are fast and easy to make and don't require a too large budget. These can, therefore, become your target market.
Potential craft market
The same principle applies to the craft market. What kind of audience are you going to target?
- Families who want to create their own holiday decorations,
- Grand parents who keep their grand children at home,
- Party planners who need activity ideas for kids and grownups,
- People who are on a tight budget and need ideas on how to recycle old furniture, used things for the home or the garden,
- Baking and cooking amateurs who need guidance and ideas,
- Photo amateurs,
- Scrapbooking amateurs,
- People who enjoy trying new activities,
- And many more...
Once again, here's the example of a freshly retired lady who needs a new activity. She might be looking for an art to make with her hands but she does not want to go out on a regular basis for this. She can become your target market if you're in one of the niches she's looking into.
The information you are going to provide your target market won't be the same from one to another. As a matter of fact you are not going to show the same drawings to a 40 years old man than to a family with young children. A 70 years old lady won't probably be looking for a neon pink lime green dotted Easter egg; instead she may be searching for instructions on how to decorate a Victorian style egg.
That's it for today. See you on Thursday for a new short course on ebook publishing.
Posted by Holly Day
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