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31/03/2014

eBook Publishing: Upsells and Back End Sales


Monetization is a great way to add a few dollars here and there when you sell books online.

Affiliate Products, Upsells and Back End Sales


In order to make the most of your ebook publishing business, you will want to include special offers. How will you do that?


Many online marketers monetize their ebooks and if you really want to monetize yours, then here are a few tips on how to do this the right way.

Ebook monetization can be done through affiliate programs: when you sell a book, you want your customer to come back to your site, right? Then, when you customer buys your newly published product, you will provide them with some kind of "upsell". This upsell could consist in an offer for another book that matches the subject of the one they just bought.

Another way to easily and efficiently monetize your publication is using a back end product recommendation: when your customer buys let's say "twelve ways to bake pumpkin cupcakes", they're taken to a thank you page where they can download the item. 

On this page, you will add an affiliate product recommendation that matches those cupcakes; for example, a cupcake pan or a cupcake decorating set.

The principle works the same way for crafts: instead of baking stuff you can offer a craft organizer that will allow them to store all their craft materials in one place. 

This works for all kinds of niche:

Golf --> golf clubs, gloves, knickers, etc.
Guitar lessons --> guitar picks, chords, etc.
Gardening --> gardening tools, gloves, etc.

So as you can see, there are many different ways to make the most of your new online business. See you soon for the next installment of your short course on ebook publishing.


Posted by Holly Day

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